Crayola

Social media strategy, influencer marketing, reporting, and brand management.

At Crayola, I led social content strategy and multi-channel execution designed to grow audiences and strengthen brand engagement. My work included managing editorial calendars, overseeing paid and organic social initiatives, leading influencer campaigns, reporting on performance, and partnering with agencies and cross-functional teams to support larger marketing priorities.

The work featured here highlights my experience translating brand strategy into social content and campaigns, while balancing creative development, analytics, and partner management across a global consumer brand.

Skills demonstrated: Social Media Strategy • Editorial Calendar Management • Influencer Campaigns • Organic & Paid Social Media •
Reporting & Analytics • Brand Management • Agency Partner Management • Content Development • Campaign Planning

This video was created as part of Crayola’s #StayCreative campaign and Campaign for Creativity, which celebrates creativity as a lifelong skill. Through “A Colorful Reunion,” Crayola returned to the adults who created childhood artwork from over 40 years ago, capturing their stories and reflecting on the lasting impact of creativity.

By returning these original pieces and capturing their reflections, the campaign highlighted the lasting impact of creativity across a lifetime. The work was designed to inspire more creative moments and reinforce Crayola’s mission to nurture children’s creativity every day.