Social media strategy, content production, and product storytelling for global marketing audiences.
At Twitter, I created and published content while managing community engagement across the @TwitterBusiness account and the Twitter for Business LinkedIn page. I helped grow our audience by developing and maintaining editorial calendars that ensured consistent, strategic content aligned with broader marketing initiatives.
My work included producing short-form social media copy, video, and audio content, and supporting marketing campaigns and product launches through cross-team collaboration. I partnered with internal teams across marketing, partnerships, and product to bring campaigns to life and connect Twitter’s business audience with relevant insights and platform updates.
Projects included producing and promoting Twitter Spaces conversations, social campaigns, and multimedia content designed to educate marketers and highlight how brands can succeed on the platform.
Skills demonstrated: Social Media Strategy · Content Production · Editorial Planning · Video Production ·
Audio & Podcast Production · Campaign Marketing · Cross-Functional Collaboration · Community Engagement
Q4 2021 Performance Recap
Twitter Business Sizzle Reel
Branded Likes Product Launch
UKI Promoted Trends Asset
Twitter Spaces
I supported the launch and adoption of Twitter Spaces on the @TwitterBusiness account. I planned and produced a series of live conversations designed to introduce the feature to marketers and demonstrate how brands could use it to connect with their audiences.
Following the launch, we continued producing Spaces featuring experts and industry partners. These conversations highlighted marketing best practices and real-world use cases, helping encourage brands to adopt Spaces as part of their social media strategy.
-
Planned and co-hosted a Twitter Spaces conversation on 2022 marketing and social media trends with the TwitterBusiness account and Twitter Official Partner Program account. The event featured guest speakers Alicia Johnston (Director of Content at Sprout Social) and TJ Kiely (Global Head of Content at Meltwater) alongside Twitter team members, and was promoted to a combined audience of 1M+ followers.
-
Planned and supported a Twitter Spaces conversation focused on how brands can connect with what’s happening on Twitter using Twitter Ads, hosted by the TwitterBusiness account. The discussion featured Krista Doyle (Global Content Marketing) in conversation with Senior Account Managers Sal Mattos and Isioma Odita, sharing insights on how brands can drive relevance and engagement on Twitter.
-
Produced and hosted a Twitter Spaces conversation on Holiday Planning for marketers, hosted by the TwitterBusiness account. The discussion brought together Twitter experts to share early planning strategies, successful holiday campaign examples, and tips for maximizing impact across key seasonal moments like Black Friday, Christmas, and New Year. The Space provided actionable insights to help brands prepare their social and advertising strategies ahead of the busy holiday season.
Tweets
Managed the @TwitterBusiness social media accounts from July 2021 to November 2022.
