Whataburger
Social-first campaigns, partnerships, activations, and brand storytelling.
At Whataburger, I developed and produced content designed to engage one of the brand’s most passionate assets: its fan community. As the video production lead on the social media team, I contributed to large-scale campaigns, brand partnerships, influencer programs, restaurant support, live activations, and always-on social content that brought the brand to life across digital platforms.
The work featured here spans campaign storytelling and creative execution across video, photography, graphic design, and short- and long-form writing. Together, these examples showcase my experience supporting high-visibility brand moments, local restaurant initiatives, and community-driven campaigns through multimedia production and audience-first social storytelling.
Skills demonstrated: Social Media Strategy • Video Production • Influencer Marketing • Campaign Development • Brand Partnerships • Event Activations • Content Creation • Photography • Graphic Design • Copywriting • Community Engagement
Campaign Highlights
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Whataweddings
This Valentine's Day, Whataburger celebrated LOVE in a big way – hosting six weddings and vow renewals for hundreds of couples at select restaurants across Texas!
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Going to the Dogs
No doubt about it, dogs are the MVPs of the pandemic. So of course, Whataburger needed to pull out all the stops to celebrate National Dog Day with the Ulti-Mutt Pooch Party alongside our friends at the San Antonio Humane Society.
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A Partnership in Patches
Their company tag line is “celebrate everything,” so when the opportunity came for Oxford Pennant to team up with Whataburger to create exclusive custom patches and jackets, they jumped at the invitation to the party.
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Making Me Sew Hungry!
Of course your favorite thing to do with Whataburger fries is eat them. But if you’ve been looking for a way to satisfy that love in between meals – get crafty with the Whataburger Fries Cross Stitch Pattern!
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The World's Largest Mum
It’s Homecoming season in the South, and that means mums! Build your own using our DIY Whataburger Mum Tutorial or make time to see what we’re pretty sure is the world’s largest mum.
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For Father's Day, a Whataburger Man Cave
From drab to fab. Nothing makes a space feel like home like a Whataburger blanket and Fancy and Spicy Ketchup pillows. Cozy up your own man cave with a few things to remind you of your hometown Whataburger.
Social Content Examples · Social Content Examples · Social Content Examples ·
Social Content Examples · Social Content Examples · Social Content Examples ·
Managed the @whataburger social media accounts from May 2019 to July 2021.
